At Uncle Sam Tours, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, how we share it, how we protect it and your privacy rights.
1. INFORMATION WE COLLECT
We may collect:
- Name
- Email address
- Phone number and WhatsApp number
- Booking and tour information
- Payment and transaction information
- Customer-support messages and communications
- Information you voluntarily provide
- IP address, device and browser information
- Cookies and website usage information
We may also receive booking information from third-party booking platforms and reservation systems.
2. HOW WE USE YOUR INFORMATION
We use your information to:
- Process and manage bookings
- Provide tours and customer support
- Send booking confirmations, reminders and tour information
- Process payments
- Respond to enquiries
- Manage cancellations and changes
- Improve our website and services
- Maintain security and prevent fraud
- Comply with legal obligations
- Send marketing communications where permitted by law
3. WHATSAPP, CRM AND AUTOMATION
We use WhatsApp Business services provided by Meta for customer communications and support.
When you contact us through WhatsApp, we may process your phone number, WhatsApp identifier, messages, timestamps, attachments and booking information.
WhatsApp conversations may be stored in our customer-support system for customer service, booking management and conversation history.
We may also use automated systems to send booking confirmations, reminders, tour information and other service-related communications.
4. AI-ASSISTED SUPPORT
We may use AI and automated technologies to assist with customer support, including understanding enquiries, retrieving information and drafting responses.
Where an external AI provider is used, relevant information may be shared where necessary for the service and subject to applicable data-protection requirements.
We do not intend to use AI solely to make decisions that produce legal or similarly significant effects on customers.
5. BOOKING, ANALYTICS AND PAYMENT SERVICES
We use Bókun and other booking platforms to process and manage reservations.
We use Google Analytics 4 and Microsoft Clarity to understand website usage and improve our services.
Payments may be processed through Bókun and its integrated payment providers.
These providers may process information according to their own privacy policies.
6. COOKIES
We use cookies and similar technologies for website functionality, security, analytics and performance.
Where required by law, we obtain consent before using non-essential cookies and analytics technologies.
7. LEGAL BASIS UNDER GDPR
Where GDPR applies, we process personal information based on:
- Performance of a contract
- Your consent
- Our legitimate interests
- Legal obligations
You may withdraw consent where processing is based on consent.
8. SHARING AND INTERNATIONAL TRANSFERS
We may share information with booking providers, Meta, customer-support providers, payment providers, analytics providers, technology providers, AI providers where used, professional advisers and authorities where required by law.
Some providers may process information outside the EEA. Where GDPR applies, we use appropriate legal safeguards for international transfers.
We do not sell personal information in the ordinary meaning of that term.
9. RETENTION AND SECURITY
We retain personal information only as long as reasonably necessary for providing services, customer support, legal, accounting, security and dispute-resolution purposes.
We implement appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
10. YOUR PRIVACY RIGHTS
Where GDPR applies, you may have the right to:
- Access your information
- Correct inaccurate information
- Request deletion or erasure
- Restrict or object to processing
- Request data portability
- Withdraw consent
- Object to direct marketing
- Exercise applicable rights concerning automated decision-making
These rights are subject to applicable legal conditions and exceptions.
11. CALIFORNIA PRIVACY RIGHTS
Where applicable California privacy laws apply, California residents may have rights to access, correct and request deletion of their personal information, as well as other rights provided by applicable law.
We do not sell personal information in the ordinary meaning of that term.
12. CHILDREN’S PRIVACY
Where information about a child is provided by a parent, guardian or authorised person for a booking, we process it only as necessary to provide the requested service and meet applicable legal obligations.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy when our services, technology, providers, business practices or applicable laws change.
The “Last Updated” date will be updated accordingly.
14. CONTACT US
Uncle Sam Tours
Email: support@unclesam.tours
You may also have the right to complain to a competent data-protection supervisory authority where applicable.